Lobby corridor leading toward the backlit orange stone feature wall

ServicesResidential Towers

Lobbies, amenities and unit interiors

5.0Rated 5 out of 5. Google Reviews

We are the residential interior design consultant on towers across Dubai and the wider UAE. We design the lobby and the amenity floors. We also design every unit type, including the show apartment. Then we draw them in enough detail for a fit out contractor to tender and build.

Tell us about your tower

Free consultation and site survey. Share a few details and our design team will contact you to arrange it.

Recognised for

  • Best Residential Home

    Best Residential Home

  • Dubai's Top 50 Homes 2023

    Dubai's Top 50 Homes 2023

The usual story

On a tower every mistake is repeated by the number of floors it was drawn into.

  • Every unit type is solved twice

    Without a standard kit of parts each layout is detailed from scratch, and the same decision is paid for on every floor.

  • Common areas are left until last

    Lobby, amenities and corridors are what a buyer walks through first and what gets designed last, under the most pressure.

  • Design, authority and contractor drawings disagree

    Three sets of drawings for one building means the site builds whichever arrived most recently.

    Process

    0104

    Brief and benchmarking

    Free consultation

    We look at the floor plates, the unit mix and who you are selling to. Then we look at what the towers you compete with are offering at the same price.

    You receiveA read on the floor plates and the unit mix, and what the towers you compete with are offering at the same price.

    Lobby lounge with white faceted display niches and low seating

    Area by area

    On a tower, every decision gets built hundreds of times. A detail that costs ten dirhams more per apartment costs four thousand on a four hundred unit scheme. The drawings have to be finished before anyone prices them.

    • Petalz by Danube reception desk in marble and bronze, with the lift lobby and a sculptural pendant light

      Entrance lobby

      The first thing a buyer sees and the last thing they remember. We design it to photograph well for the sales suite, and to survive twenty years of trolleys and prams.

    • Lift lobby with a full height orange stone wall

      Lift lobbies and corridors

      Repeated on every floor, so every choice is multiplied by the number of floors. Wall protection, lighting and the door line matter more here than the mood board does.

    • Gym on the podium level finished in dark tones with red accents

      Amenity floors

      The gym, the pool deck, the lounge and the cinema, which are what the brochure sells. Residents then judge the service charge against them every year.

    • Apartment living room with a faceted sofa, yellow armchairs and full height glazing

      The show apartment

      One unit built early, to sell the rest. We draw it so the finishes shown are the finishes handed over, which is where off plan buyers lose trust.

    • Three bedroom apartment living room with an orange swivel chair and blue sofa

      Unit interiors

      A studio, a one bedroom, a two bedroom. Each type gets its own drawing set, because each one is built again and again across the tower.

    • Apartment kitchen with a marble island and integrated appliances

      Kitchens and bathrooms

      A buyer inspects these hardest, and they cost most per square metre. We fix the layouts early, because the pipes are poured into the structure.

      Work

      Across Meydan, Al Warsan, Jumeirah Village Circle and Ras Al Khaimah. Business Bay, Dubai Marina, Downtown Dubai, Dubai Creek Harbour and Dubai Hills are the other areas we cover.

      Our story

      We founded Conceptor in Dubai in 2021 to design architecture, interiors and landscape as one process. When one team designs the entrance, the amenity floors and the units, the building reads as one address rather than three separate jobs.

      Today we are an award-winning studio. Our architects, interior designers, visual artists and strategists work with private clients and developers across the MENA region. Every tower starts with who you are selling to, and every drawing follows it.

      • Lobby, amenities and unit types from one team
      • The same team from first concept to final site visit
      • Every main space shown in photoreal 3D first
      • Construction-ready drawings a contractor can tender from
      Members of the Conceptor design team around a white kitchen island

      The Conceptor team

      Design studio, Dubai

      Why us

      What you get here that a company doing both the design and the building cannot offer you.

      • A company that designs and builds is paid for the construction as well as the design. We are not. Nobody here has a reason to approve a price we would otherwise question.

        We do not profit from the build

      • Tonino Lamborghini and Hard Rock both set rules on what we could specify. We designed inside those rules and still got the schemes approved.

        We have worked to international brand standards

      • Unclear drawings are why tower budgets grow, because anything missing becomes an extra charge on every floor. Ours leave the contractor nothing to guess.

        Drawings a contractor can price without guessing

      • The building, the inside and the podium are drawn together. You are not left paying to fix the clashes between three separate firms later.

        Interiors, architecture and landscape from one team

      What owners say

      0204

      • Villa ownerJumeirah IslandsWe just got handover and the layout does not work for us. Can you look at it before we start buying anything?
      • Apartment ownerDubai MarinaBuilding manager is asking for drawings before we can start. Is that something you handle, or do we need someone separate for it?
      • Office fit outDIFCContractor says the joinery drawings are not detailed enough to price.
      • Townhouse ownerArabian RanchesWe want to open up the ground floor but we are not sure what is structural. Can you check before we commit to anything?

      FAQ

      Residential tower questions, answered

      Start a tower project

      Tell us about your tower

      Start a project

      Tell us about your project

      Send us the property, the scope and roughly what you have in mind. We will come back with how we would run it.

      rfp@conceptor.ae