We are the residential interior design consultant on towers across Dubai and the wider UAE. We design the lobby and the amenity floors. We also design every unit type, including the show apartment. Then we draw them in enough detail for a fit out contractor to tender and build.
- 2021Designing in Dubai since
- 148,000 m²Tower floor area designed
- 4Tower schemes designed
Tell us about your tower
Gallery
Area by area
On a tower, every decision gets built hundreds of times. A detail that costs ten dirhams more per apartment costs four thousand on a four hundred unit scheme. The drawings have to be finished before anyone prices them.
Entrance lobby
The first thing a buyer sees and the last thing they remember. We design it to photograph well for the sales suite, and to survive twenty years of trolleys and prams.
Lift lobbies and corridors
Repeated on every floor, so every choice is multiplied by the number of floors. Wall protection, lighting and the door line matter more here than the mood board does.
Amenity floors
The gym, the pool deck, the lounge and the cinema, which are what the brochure sells. Residents then judge the service charge against them every year.
The show apartment
One unit built early, to sell the rest. We draw it so the finishes shown are the finishes handed over, which is where off plan buyers lose trust.
Unit interiors
A studio, a one bedroom, a two bedroom. Each type gets its own drawing set, because each one is built again and again across the tower.
Kitchens and bathrooms
A buyer inspects these hardest, and they cost most per square metre. We fix the layouts early, because the pipes are poured into the structure.
Work
Across Meydan, Al Warsan, Jumeirah Village Circle and Ras Al Khaimah. Business Bay, Dubai Marina, Downtown Dubai, Dubai Creek Harbour and Dubai Hills are the other areas we cover.
Process
0104
Brief and benchmarking
We look at the floor plates, the unit mix and who you are selling to. Then we look at what the towers you compete with are offering at the same price.
Budget
A tower interior has no standard price, so we do not publish a price list.
How many unit types
Each unit type needs its own drawings, material list and approval. A tower with eight types takes longer to design than one with three.
The lobby and amenity level
This is where buyers decide what the building is worth. It is also the smallest part of the floor area and the largest part of the interior budget.
How much repeats
A detail drawn once gets built four hundred times. Getting it right costs design hours once. Getting it wrong costs money on every floor.
Whether a brand sets the standard
A licensed brand comes with its own rules on materials, lighting and layout. Meeting them takes longer and narrows what you can specify.
When we are brought in
Changing a layout on paper is free. Changing it after the slab is poured means moving pipes that are already cast into the structure.
Why us
What you get here that a company doing both the design and the building cannot offer you.
We do not profit from the build
A company that designs and builds is paid for the construction as well as the design. We are not. Nobody here has a reason to approve a price we would otherwise question.
We have worked to international brand standards
Tonino Lamborghini and Hard Rock both set rules on what we could specify. We designed inside those rules and still got the schemes approved.
Drawings a contractor can price without guessing
Unclear drawings are why tower budgets grow, because anything missing becomes an extra charge on every floor. Ours leave the contractor nothing to guess.
Interiors, architecture and landscape from one team
The building, the inside and the podium are drawn together. You are not left paying to fix the clashes between three separate firms later.
We are on site until it is finished
We do not hand over drawings and disappear. We answer the contractor's questions and approve the materials. Then we compare what gets built against what was drawn.
FAQ
Residential tower questions, answered
We design and draw. Your fit out contractor builds from our drawings, and we stay on site through the work. If you want one company to design and build, we are not it. Better to know now.
The entrance lobby, the lift lobbies and corridors, the amenity floors, the show apartment and every unit type. You get the concept and the photorealistic images, then the technical drawings and the material lists. We also prepare the drawings that go to Dubai Municipality.
The price depends on how many unit types you have and on how much of the budget goes into the lobby and amenity floors. A licensed brand setting the standard moves it again. We do not publish a price list, because no two towers are alike. Send us the floor plates and the unit mix, and we will come back with a fee.
We give you a programme once we have seen the floor plates. The time depends on the number of unit types and on the size of the amenity level. A tower with fewer types is quicker. We work back from your handover date, and we say early if that date is not achievable.
Yes, on Tonino Lamborghini Residences in Meydan and Hard Rock Residences in Ras Al Khaimah. Both brands set rules on materials, lighting and layout. We designed inside those rules and the schemes were approved.
Yes, and it is usually the right order. The show apartment sells the rest of the tower, so it is worth drawing in full before the other types. We make sure the finishes shown are the finishes handed over.
Yes, we prepare and submit every drawing Dubai Municipality asks for on the interior scope. How long they take is not something we control. Sending drawings that are right the first time is.
Yes, and we do it often. We handle the interior design and the drawings, and we coordinate with whoever is already on the project. We issue a set your contractor can tender and build from, then stay on site through the work.
Start a tower project
Tell us about your tower
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